"Talisman By came about thanks to the support of my own tribes: friends, family and colleagues. The energy I have drawn from these relationships shines through my jewellery
- Rachel Marouani
Who are we?
Breaking rules and boundaries.
Showcasing expertise, and building a direct, experience-based relationship between the brand and its customers via digital means. A trailblazing vision that Rachel Marouani has continued to build on throughout her career. Having successfully presided over various names in luxury jewellery (such as FRED jewellery in particular, part of the LVMH group), Rachel Marouani wanted to move from intrapreneurialism into entrepreneurialism. Her strong ideas led her to launch her own venture: TALISMAN By. TALISMAN By puts the emphasis on the personal touch, which logically leads to a determination to provide excellent service, provide a warm welcome either in stores or via a digital experience, and a desire to please its customers whilst tapping into their emotions
Career
Educated at CELSA and ESSEC, Rachel Marouani worked at Alain Afflelou, Accor, and then at LVMH where she was President of FRED Joaillier and Make up Forever. Today, she sits on the board of directors of the Pierre Fabre group and of start-ups specialising in artificial intelligence and digital. She is non-executive chairman of the Afflelou group. Her pioneering work is recognised by her peers and was awarded the 2009 E-commerce Personality trophy. She was also awarded the Chevalier dans l'Ordre National du Mérite, for commerce, in 2012.
The TALISMAN Byteam
A tightly-knit team working part-time or remotely, that managed to bring Talisman By to life in just one year! Rachel's desire was to bring together the very best experts whilst giving opportunities to up-and-coming new talents who are breaking into the market during these unusual times. The team consists of: - Mainstays: Leonardo Ranucci, our famous Italian designer, Adrien Collange, an expert in making craftsman jewellery, Floriane Segretain, a marketing and communication strategist - The essentials : Laetitia A, digital project, Maï DV, communication and marketing, Isabelle G, customer relations, Audrey M, finance, Bérénice D, business development - The rising stars who designed this site: Hannah A, art direction, Yoan G, web designer, Samuel B, developer - The essential learners: Dune DP, Clara B, Julie R
Behind the scenes ...
THANK YOU to ALL OUR TALISFRIENDS
Thanks to Serge and Caroline from Madlords for their trust right from the start. Thanks to Mrs Joyeux, our very first client. . I would sincerely like to thank each and every person, near or far, who has supported me through this enterprise.
